VIRGIN ATLANTIC

SAMUEL DOUEK

Virgin Atlantic has teamed up with award-winning ad agency Lucky Generals & Camp Productions on an integrated campaign launching an updated gender identity policy.

Starring Drag Race sensation Michelle Visage and a representative cast of talented individuals from the LGBTQ+ community, Virgin Atlantic colleagues and professional dancers, the campaign shines a light on one of the key policy changes – the removal of the requirement for colleagues to wear gendered uniform options. The updated policy means crew, pilots and ground teams will be able to choose which of the iconic uniforms, designed by Vivienne Westwood, best represents them – no matter their gender, gender identity, or gender expression.

The ‘runway on a runway’ was shot on location at Bedford Aerodrome and directed by Samuel Douek from CAMP productions. It merges movement, dance, innovative camera techniques and impressive set design and features Michelle Visage, LGBTQ+ rights activist Tanya Compas, cabaret, and burlesque star Tyreece Nye and transgender TV personality and model, Talulah Eve. 

Michelle Visage commented: “As the mother of a non-binary child, and as an ally to the LGBTQ+ community, these efforts by Virgin Atlantic to further inclusivity for its people are extremely important and personal to me. People feel empowered when they are wearing what that best represents them, and this gender identity policy allows people to embrace who they are and bring their full selves to work.”